The Masters Portfolio: Rory McIlroy, 10/1
McIlroy Sponsor Stock: Nike (NKE)
The young Irishman’s season is a mirror image of Adam Scott’s. The only difference — McIlroy has a second-place finish compared to a third-place finish for Scott, which translates into an additional $100,000 on the money list.
Otherwise, they’re identically matched heading into the Masters.
McIlroy’s big sponsorship break came in 2013 when Nike (NKE) was reported to have signed the 24-year-old to a five-year, $100 million contract (worth potentially as much as $250 million) to use the company’s equipment and don its apparel and footwear. While the change in equipment affected McIlroy’s play in 2013, it appears that there have been no lingering effects in 2014.
With Tiger out of the way at this year’s Masters, you can be sure that a good performance by McIlroy will gain valuable exposure for the Nike brand — and ultimately, NKE stock.