The Masters Portfolio: Jason Day, 14/1
Day Sponsor Stock: Lexus/Toyota (TM)
The Australian hasn’t played much golf on the PGA Tour so far this year, with just three tournaments entered. But He has managed to win one of those — the World Golf Championships-Accenture Match Play Championship — demonstrating that he’ll be ready for play this weekend at the Masters.
Now that Scott has won a green jacket, Day is obviously keen to win his own and he’s got the game to do it.
Lexus, owned by Toyota (TM), sponsors nine golfers, including Day. When the Australian won the Match Play tournament in Arizona in February, his brightly colored shirt carried the Lexus logo prominently on his left arm.
It’s no coincidence that Lexus sponsors golfers exclusively given the demographic of those who play the game recreationally. Golf is an expensive sport. Those who can afford to are the typical Lexus customer. Although car companies have taken it on the chin in 2014, Toyota stock makes sense in the long-term because it’s truly a global company.