Toxic Stocks to Dump Now: Sodastream (SODA)
The home soda dispenser, Sodastream (SODA) might just be the short of the century. This company might not be dead yet, but it soon will be. They don’t stand a chance.
With Coca-Cola (KO) aligned with Green Mountain Coffee (GMCR), Sodastream is absolutely finished. They ought to fold up shop now and assume the fetal position. Once Green Mountain and Coke are up and running, there’s no reason for consumers to use Sodastream’s products. PepsiCo (PEP) might come calling, but that would be a miracle that might never come. Nope, with Sodastream still holding much value in the market this one is an easy stock to dump in a risk off environment. Valuation today doesn’t really matter. It’s all about the future here and given the new competitive landscape a 50% haircut or more is not out of the question.
Written by Jamie Dlugosch