Yahoo (YHOO) has snapped up Snapchat competitor Blink though terms of the deal have not been disclosed.
The move is part of Yahoo’s push into mobile — an area where most of the ad dollars are headed.
Yahoo has been snapping up small startups in droves recently in an attempt to shore up its mobile offerings, acquiring some 40 young companies since CEO Marissa Mayer took over in 2012. Self-destructing apps have been buzzy: Snapchat, the leader in the space, reportedly drew an acquisition offer north of $3 billion by Facebook last year. While Snapchat’s product is anchored more in disappearing photos, it added a chat capabilities earlier this month.
“We look forward to the possibilities that will come from bringing the Blink vision to Yahoo,” Blink staff wrote in a blog post.
Other social media acquisitions are made big splashes of late.
Facebook paid $19 billion to buy messaging app WhatsApp after SnapChat reportedly passed on $3 billion to be absorbed into the social media giant.