Ignore the rumors you may have heard: A new report shows that teens are not leaving Facebook (FB).
A report from Forrester Research find that some 80% of U.S. teens use Facebook and are more likely to use the social network giant than any other social media (sorry Snapchat!).
The results were clear: Facebook remains young users’ favorite social network. More than three-quarters of online youth use Facebook — twice as many as use Pinterest or Tumblr or Snapchat, and more than use Instagram and WhatApp combined. And 28% of young users who are on Facebook say they use it “all the time,” a higher percentage than said this about any other social network.
That’s good news for company – you may recall that in October 2013 CFO David Ebersman stated that young teens were visiting the social network less frequently.
Since that news, some studies have shown that teens seemed to be dropped the social network in favor of others.
Its seemingly gloomy teen penetration was one reason why FB was so intent on buying Snapchat — which declined a few billion the company tried to throw at it last year.
FB-owned Instagram was the runner-up regarding the spent on social media, followed by Snapchat, Twitter, Vine and the recently Facebook-acquired WhatsApp.
FB stock is up .11% today and 22% year to date.