Even though Apple’s (AAPL) share of the tablet market it essentially created has shrunk to just over a quarter of the total, the company still leads all other tablet manufacturers by volume.
Thanks to strong sales of its Galaxy Tab and Note line of tablets, Samsung (SSNLF) has been making steady gains — and leads all Android manufacturers — but Apple’s lead has proven tough to catch. Worse, with its own phablets proving more popular than expected and cannibalizing small tablet sales, Samsung’s growth is slowing.
According to the latest IDC stats, Samsung’s tablet sales grew just 1.6% year-over-year for the quarter and it actually lost ground in market share: 17.2% compared to 18.8% this time last year.
After having gone bigger, smaller and cheaper than the iPad, Samsung is aiming directly at it this time.
The Samsung Galaxy Tab S 8.4 is the company’s consumer flagship tablet and it’s intended to compete directly with Apple’s iPad Air and iPad Mini with Retina Display. Rather than take on surging Chinese manufacturers with cheap tablets running Google’s (GOOG) Android, Samsung is hoping to take a bite out of Apple’s share.
Does this tablet have what it takes to compete with the best? Read our Samsung Galaxy Tab S review to find out.