Apple (AAPL) has a lot going for it right now in the smartphone industry, thanks in large part to the release of the iPhone 6. Even then, there are those who feel that Cupertino is going to be dominated, on a global scale, by Google (GOOG).
The word “dominated” might be a bit strong, but there is no denying that Google has the power to continue its strong run in the global smartphone market.
Within 24 hours of release, Apple was able to sell more than 4 million iPhone 6 models. That number was up to 10 million after the weekend.
While all of this was going on, Google was sitting in the background with its Android One.
Will the One be No. 1?
The reason why the Android One has been overlooked is simple: You can’t get it in the U.S., so … well, it was never going to get that much attention from the media. Certainly not compared to the iPhone.
What you do need to know is this: Android One is going to become a major player in India, with Google expecting to sell a couple million by the end of the year.
When you compare the features of the iPhone and Android One, most will agree that Cupertino’s latest model wins out. But this isn’t important to Google. What the company cares about the most is pushing its Android One to consumers in India, a market that is in the growth stage.
Apple’s No. 1 market is the U.S. The problem is, the U.S. smartphone market is becoming increasingly saturated. Google, however, is focusing away from the U.S., and has turned its attention toward pushing the Android One in India — a growing market that’s a fine place to begin working on global dominance.
Apple might be king of the smartphone market in the U.S., but working on one of the world’s largest emerging markets isn’t a bad tactic for Google to try.
As of this writing, Chris Bibey did not hold a position in any of the aforementioned securities.
