Twitter (NYSE:TWTR), announced on Wednesday, that it has acquired Niche.
Niche is a talent agency that works with social media talent and provides analytics. The agency has worked with content creators to help connect them with advertisers. It has worked with Twitter in the past and helped get several users’ Vine videos out there.
Twitter didn’t say how much it had acquired Niche for. The company highlighted a series of Vines that were made with Niche’s help. The Vines lead to the creation of a TV commercial.
“We started Niche in the fall of 2013, and soon after embarked on a partnership with Twitter,” Niche said in a statement. “Very quickly, two things became apparent: that there were obvious compatibilities in our businesses, and that our growing community of social media creators — today numbering over 6,000 — thrived under our relationship.”
TWTR shares were up 1% as of Thursday afternoon.
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