Diablo! Taco Bell to Roll Out Its Hottest Sauce Ever

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Yum! Brands, Inc.’s (NYSE:YUM) Taco Bell will release a new hot sauce called “Diablo”.

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The new Diablo hot sauce from Taco Bell will be released on May 5 and will only be around for a limited time. The fast-food chain is promoting the new sauce as the “hottest sauce packet ever”, putting it above its “Fire” sauce, reports Fox News.

The new hot sauce is being released on Cinco de Mayo, a Mexican holiday. It will be made with several different types of peppers, including aji panca, chipotle and chili. It’s packaging is black with red flames and the fast-food chain has released a small video of animated fire coming from the sauce pack to promote it, Fox News notes.

“We’re all familiar with Verde, Mild, Hot and Fire, but if there’s one thing we keep hearing from our fans, it’s that they want more heat,” Ashely Sioson, a Taco Bell spokeswoman, told Tech Times. “Diablo will deliver just that-[it] packs a punch with a ‘we don’t give a shishito’ attitude.”

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Article printed from InvestorPlace Media, https://investorplace.com/2015/04/diablo-taco-bell-yum/.

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