Taco Bell Corp. — owned by Yum! Brands, Inc. (NYSE:YUM) — and Sony Corp (ADR) (NYSE:SNE) have teamed up to offer free PlayStation VR bundles.
The virtual reality product will not be released until October 13, but the two companies have launched a partnership that will give you the option to participate for a raffle that will give out PlayStation VRs every 15 minutes. The promotion runs from September 15 through October 19.
Getting a $5 Taco Bell Big Box will net you the opportunity to win one of these products, which are considered by some to be the future of gaming. You have to text in the code on the box to be considered for the prize.
The bundle comes with one PlayStation VR headset, two PlayStation Move motion controllers, a PlayStation Camera and a $40 PlayStation Store credit that can be used toward any game or purchase in the console’s store.
Sony will begin giving out prizes in early October. Learn more about the details behind the promotion here.
Taco Bell has launched several new items lately, including the Cheddar Habanero Quesarito, which is a burrito-quesadilla hybrid with spicy habanero sauce.
The company also launched a larger version of its classic Crunchwrap called the Triple Double Crunchwrap, which has more layers than the original.
Sony is launching at least two more expanded versions of the PlayStation 4, including the Neo and a slimmer version of the console.
YUM stock fell a fraction of a decimal Friday, while SNE stock declined 2.3%.
