Taco Bell Corp. — owned by Yum! Brands, Inc. (NYSE:YUM) — has launched four new concept restaurant designs that were teased back in May.
The four concepts are California Sol, Urban Edge, Modern Explorer and Heritage. These test restaurants are unlike any Taco Bell you’ve seen before as each embodies a different theme related to the atmosphere surrounding Taco bell and Mexican food in general.
These restaurants include new features including lounge seating, open kitchens, chandeliers and classy lighting. All four of these debuted in Taco Bells in Orange County, California.
The California Sol concept refers to a restaurant with the California lifestyle embedded into it, complete with an indoor-outdoor look to it that has a faux beach and other sunny thematic concerns.
Urban Edge follows the city slicker lifestyle with a mix of international and street-style looks that make it look like your local taco shop right down the street by the corner.
Modern explorer is a rustic modern style that follows the look of Cantina Explorer restaurants that is perfect for those looking for a suburban or rural environment. It includes the looks of a farm with organic and fresh ingredients, honoring the new generation’s desires.
Finally, Heritage is a concept that is inspired by the Mexican roots that Taco Bell draws from for its style, with a Mission Revival look with white walls and tiled materials all around the store.
YUM shares are up 0.2% Friday.
