Starbucks Corporation (NASDAQ:SBUX) and Niantic have partnered up to combine your pumpkin spiced latte with Pokemon Go.
The game has proven to be a success, ringing the nostalgia bells with the millennial generation while garnering a new slate of young fans. The game is a social way of playing video games, while simultaneously offering the opportunity to exercise as you walk miles in search of virtual creatures you can catch.
Now, Pokemon Go is teaming up with Starbucks to add more Poke Stops to the game, while also encouraging users to buy a cup of Joe at one of the coffee giant’s stores. All in all, more than 7,800 locations around the U.S. are Stops where you can collect in-game items or battle.
It doesn’t stop here as you can now buy a new coffee beverage that has Pokemon Go as its theme to caffeinate your gaming experience. The game has been downloaded more than 600 million times by smartphone owners around the world.
The game is free to play, but it includes a number of in-game treats that could have you spending your well-earned dough on the game. Now, you may also be spending money on buying coffee on your way to the game.
The partnership that will make Starbucks locations into Poke Stops is launching over the next few days.
SBUX shares have slipped 0.2% Thursday.
