Abercrombie & Fitch: The No. 1 Brand of Homeless Apparel?

Not everyone is onboard with Abercrombie & Fitch (NYSE:ANF) CEO Mike Jeffries’ attitude.

Filmmaker Greg Karber — offended by Jeffries statements that he doesn’t want “uncool” people or fat women wearing his brand — decided to make the effort to rebrand A&F clothing, The Hollywood Gossip reports.

Karber searched his local Goodwill stores for discarded Abercrombie & Fitch clothing — asking the store where the “douchebag” section was — and gave the items to the homeless. The video he made of his quest has gone viral on the Internet and is near the million-view mark.

There’s even a hastag, #FitchtheHomeless, where others who give away their A&F clothes to the homeless can share their experiences doing so.

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Article printed from InvestorPlace Media, https://investorplace.com/2013/05/abercrombie-fitch-the-no-1-brand-of-homeless-apparel/.

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