Amazon (AMZN) has ended a hold on Warner Bros. DVD pre-orders, as it begins patching up a pricing dispute that started last month.
No details of the pricing dispute between AMZN and Warner Bros. has been released, though Amazon was looking for more favorable financial terms.
In May, Amazon stopped allowing the ability to pre-order popular titles like The Lego Movie.
But as of today, preorders are possible for forthcoming Warner DVD and Blu-ray releases “Transcendence” and “300: Rise of an Empire” at Amazon.com.
Retail watchers say this was a tough negotiating tactic that many proclaimed as overly aggressive — even infringing on customer rights.
“Negotiating with suppliers for equitable terms and making stocking and assortment decisions based on those terms is one of a bookseller’s, or any retailer’s, most important jobs,” Amazon said last month.
Amazon can’t be seen as caving, especially as it was locked in a negotiation war with Hachette over pricing on its ebooks and hardcovers. (See: AMZN: Amazon Backs Down on JK Rowling Book Delays)
But its tough-arm tactics have left consumers in the lurch. Shoppers were unable to pre-order the newest JK Rowling book without Amazon installing delays — blaming them on Hachette.
For moving, Amazon has to sell them for just a small profit, seeing as Walmart and other retail giants typically slash DVD prices to get customers into stores.
Look for Amazon/Warner Bros pricing details to be released in the next several days.
AMZN stock is down 18% year to date.