Earlier this year, BWLD CEO Sally Smith noted that the sport is making great strides in the U.S. and that this year’s FIFA World Cup “comes at a time when there’s not a lot of major sporting events going on in the U.S.” That, coupled with the fact that soccer fans like to watch matches in sports bars, has prompted BWLD to promote World Cup match viewing at its restaurants on social media, the Minneapolis/St. Paul Business Journal notes.
With the U.S. team doing surprisingly well in the World Cup, BLWD stock surged almost 5% in Monday morning trading. BWLD operates about 1,000 restaurants.
The chain has partnered with Anheuser-Busch Inbev’s (BUD) Budweiser brand to launch a mobile game offering World Cup related prizes.
On Friday, BWLD stock closed at $156.92 per share.
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