Apple Inc.‘s (NASDAQ:AAPL) Apple Watch has been all over the news lately, and part of the buzz — literally — is how the Apple Watch gives you feedback when you touch it. Right now, it’s mostly through vibrations, but this is really the beginnings of something that could be quite interesting.
It’s called haptics, the science of touch technology, and Immersion Corporation (NASDAQ:IMMR) is a company in that field that I’ve got my eye on.
Immersion is the leading innovator in haptics technology with more than 1,200 patents in the U.S. and other countries. IMMR is a small company that deals with major corporations like Samsung (OTCMKTS:SSNLF) and Apple, but it’s making a huge splash in this niche area of the tech world.
Through its innovating TouchSense touch technology, IMMR is improving the experiences we have with smartphones and any other touch technology — it improves the usability, enhances the realism and restores the mechanical feel.
You know that vibration your phone makes when you “push a key” or “click a button” on the screen that makes it feel like … well … you’re actually pushing a real-life button? Immersion makes this feeling possible. IMMR is putting the hands-on experience into touch technology, and with ongoing innovation, future possibilities are intriguing.
In a very unforgiving earnings season, IMMR is one company that has moved higher after its last report. Immersion stock is up 25% here in 2015, including a strong move from $8 to $11.50 from mid-March through the end of April, breaking well above its 50-day moving average in the process. If you look at the year-to-date chart for IMMR, it’s quite beautiful.
Immersion is a small company and has had some problems with consistency and execution in the past, missing Street expectations a couple of times. However, as long as IMMR can meet its targets going forward, I believe Immersion stock is a huge growth opportunity. Plus, I think we’re going to start seeing revenues do extremely well.
Now that IMMR appears to have found its footing again, I am confident that we’ll see it trade above $14 again in time. I’ve made some money in Immersion before — I’ve also had my toe stubbed once! — but I’m jumping back in because I believe IMMR is going to be a big winner.
