The store is designed to market and distribute new products from hardware and physical goods startups on the online retailer. More than 10 of Amazon’s internationals portals of distribution have access to Launchpad.
The platform includes more than 200 products from companies such as Bluesmart Smart Carry-On Luggage, Cuff DVB Smart Sport Band, Thync Mood-Changing Wearable System and the Casper Mattress.
Amazon added that it is working with more than 25 venture capital firms, accelerators and crowdfunding platforms on the service.
AMZN stock is down 1.01% Tuesday.