It’s official. After months of speculation, Apple (AAPL) sent out invites on Thursday confirming a Sept. 9 Apple iPhone event, and it’s pretty much a lock that we’ll be seeing the iPhone 6s.
September is traditionally the time for an Apple iPhone event. The company has taken the wraps off every model since the iPhone 4s in this timeframe, so only the exact date was a mystery.
Apple has also followed an iPhone launch pattern of introducing “s” models — visually similar to their predecessors, but with a few hardware improvements — every other year. Since last year’s Apple event introduced the iPhone 6 and iPhone 6 Plus, this year we’re expecting to see the iPhone 6s and iPhone 6s Plus.
One thing that immediately makes this Apple iPhone event stand out from past versions is the location: the Bill Graham Civic Auditorium in San Francisco. As The Verge points out, this is a massive 7,000-seat venue, much larger than the company typically books. The inference is that Apple has a lot to share and this may be more than just an iPhone event.
What to Expect From the Apple iPhone 6s Event
Topping the list of other Apple products that could make an appearance are new iPads — including a slimmer and more powerful iPad Mini and the rumored enterprise focused iPad Pro — and the long-overdue Apple TV streamer (quite possibly with Siri support, its own App Store and gaming capability).
A trio of operating system upgrades: OS X El Capitan, iOS 9 and watchOS2 are imminent, and Apple will undoubtedly be showing them off beside the iPhone 6s. We’ll likely get release dates on those operating systems as well.
As for the iPhone 6s and iPhone 6s Plus, Siri offers one hint about what to expect. When I asked Apple’s digital assistant about the event, I was told to look deep within myself.
Since I haven’t ingested an iPhone recently, I took that as a reference to Force Touch, the tech Apple uses on new MacBooks and the Apple Watch to drill down into menus based on pressure. Besides Force Touch, expected upgrades in the iPhone 6S are a new A9 CPU, an upgrade to 2GB of RAM, a less “bendy” shell made of stronger 7000 series aluminum, a camera boost to a 12MP image sensor and the possible addition of Rose Gold to the color options — all the better to match a new iPhone 6s to a $10,000 Rose Gold Apple Watch Edition.
With new flagship smartphones from the likes of Samsung (SSNLF) and Lenovo’s (LNVGY) Motorola setting the bar higher than ever, not to mention the threat from low-cost Chinese competitors, the iPhone 6s and iPhone 6s Plus are critical to Apple’s success in the coming year. So expect the company to pull out all the stops for this year’s iPhone launch.
Live streaming of the Apple iPhone event starts at 1:00PM ET on the company’s website. Look to InvestorPlace for complete coverage and all the details of the iPhone 6s as soon as it wraps up.
As of this writing, Brad Moon did not hold a position in any of the aforementioned securities.
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