The Center for Consumer Freedom (CFF) is taking a stab at Chipotle (CMG) with “Chubby Chipotle” ads.
The CFF’s Chubby Chipotle ad was featured in the New York Post on Thursday. The ad shows on overweight man that isn’t wearing a shirt and is flexing one arm. It claims that two burritos a week from the restaurant could cause a person to gain 40 pounds in one year, reports Reuters.
Chipotle has come out against the Chubby Chipotle ads saying that they exists just to hurt the company’s image. It claims that the CFF is just “agenda-driven people” that are willing to do anything for money. The CFF is the same group that came out against the proposed ban of extremely large drinks with sugar in them back in 2013, Reuters notes.
“Chipotle is all about marketing itself as a feel-good, healthy company,” Will Coggin, director of research for the CFF, told New York Post while talking about the Chubby Chipotle ads. “They are pulling the wool over people’s eyes.”
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