Amazon.com, Inc. (AMZN) has announced its own YouTube-like service called “Amazon Video Direct” that launched today.
Here are a few things to know about Amazon Video Direct, which will have to compete against Alphabet Inc’s (GOOG,GOOGL) YouTube.
- It allows content providers to publish their videos through the company.
- Videos published can be limited to Prime Video, rented, bought or shown for free with ads.
- Content creators can publish videos in any area where Prime Video is available.
- Amazon will pay creators based on hours streamed and can earn bonuses based on customer interaction.
- Amazon Video Direct. can be used by all Amazon customers.
- A share of $1 million a month will be split between top content creators based on engagement with customers.
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