Signet Jewelers Ltd. (SIG), which operates Jared, Zales and Kay locations, has denied allegations of misconduct made via social media.
Signet Jewelers is denying claims made on social media that the company has taken part in “diamond swapping.” These claims stated that the company was switching out real diamonds for fakes when jewelry was brought in for repairs.
The company claims that cases of misconduct are rare and that those that do occur are handled promptly. It also said that the claims made against it on social media websites have been “grossly amplified.”
Signet Jewelers said that it remains committed to its customers and that it takes matters of trust very seriously. The company said that it has a rigorous preclude for checking jewelry to make sure the original gems are still there after being returned to customers.
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