Pokemon Go is expanding the number of Gyms and Pokestops in Japan due to a deal with SoftBank Group Corp (OTCMKTS:SFTBF).
The new deal will have all of the company’s 3,700 Softbank and Y!mobile stores in Japan becoming Pokestops or Gyms. The change is set to take place in September and will stay this way for the foreseeable future.
Softbank is likely hoping that teaming up with Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) and Niantic will help bring more Pokemon Go players to its stores. This could result in increased sales. A similar deal was made in Japan with McDonald’s Corporation (NYSE:MCD).
SoftBank has also launched a Pokemon Go website for players in Japan. The website doesn’t include much in the way of details. Instead, it simply has a “Coming Soon” sign on the front page.
Pokemon Go players can get items, such as Pokeballs and eggs, from Pokestops. Taking over Gyms also allows players to train their Pokemon at them for experience. They can also collect coins from Gyms, which can be used to buy items from the in-game store.
Pokemon Go has been widely popular since its release in July. The game has seen a decline in daily active players since it was released. However, it still had more than 30 million trainers playing every day near the end of August.
SFTBF stock was up 1% and NTDOY stock was up 2% as of Noon Thursday.
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