Amazon.com, Inc. (NASDAQ:AMZN) is offering free e-books to members of its Amazon Prime subscription service.
Amazon Prime members living in the United States are now being offered a large selection of free e-books through the Prime Reading feature. This include popular titles like The Hobbit and Harry Potter and the Sorcerer’s Stone. It also includes a collection of comics, magazines and short stories exclusive to Kindle.
The new feature for Amazon Prime members doesn’t cost any extra and it includes over 1,000 titles. Prime members don’t have to own a Kindle or Fire device to use the Prime Reading feature. The Kindle app for Apple Inc.’s (NASDAQ:AAPL) iOS devices, and Alphabet Inc’s (NASDAQ:GOOG,GOOGL) Android works with the new feature.
“This is a new and exciting way for our premium brands to reach and engage with Amazon’s Prime members,” Monica Ray, Executive Vice President of Consumer Marketing at Condé Nast, said in a statement. “Prime readers can now keep up with all the latest news, trends, tips and so much more with the rotating selection of our magazine brands.”
Prime Reading is Amazon’s newest attempt to convince users to become members of Amazon Prime. The service already includes a heavy list of features. This includes access to the Prime Video streaming service, unlimited free two-day shipping and more. Members can also use the Kindle Owners’ Lending Library to borrow books they want to read instead of buying them.
AMZN stock was up 1% as of Wednesday afternoon.
