Chipotle Mexican Grill, Inc. (NYSE:CMG) has announced a Halloween offering that will net you a very cheap burrito.
The Mexican chain seems to have put its digestive woes behind it, but gaining back the trust of its once-loyal customers is still proving to be an uphill battle for the company. In order to aid its cause, Chipotle has brought back its Boorito fundraiser event.
The company announced that customers who show up at a restaurant wearing a Halloween costume on Oct. 31 between 3 p.m. and closing will be eligible to receive burritos, bowls, salads and tacos for only $3.
Additionally, this food comes with a philanthropic element as $1 from each purchase will go directly toward the Chipotle Cultivate Foundation. The charity is designed to improve sustainable food efforts.
Chipotle says it expects you to put some effort in but you don’t have to go all out as even wearing a T-shirt saying “carrying a couple frozen waffles” — which is a Stranger Things reference — will net you a $3 burrito.
“Boorito is a tradition that we started in 2000 to simply give a treat to our customers while celebrating Halloween,” said Mark Crumpacker, chief creative and development officer with Chipotle. “It’s gotten to the point that for our long-term customers, we don’t even need to mention Boorito anymore as they’re coming in anyway, knowing they’re going to have a great time enjoying the food they love, all while supporting a good cause.”
The last four years have helped Chipotle rake in $4 million for the foundation.
CMG shares gained 0.4% Friday.
