Pizza Hut, Inc. — owned by Yum! Brands, Inc. (NYSE:YUM) — now allows you to order a pizza via a tattoo.
The restaurant announced that you can now get a temporary tattoo that works in unison with your phone. All you have to do is tap your phone against your fake pizza tattoo and voila, your meal will soon be at your door.
It’s not quite a tattoo–it’s more like one of those lick-and-stick faux tattoos you used as a kid. You can link it to your Pizza Hut account, programming it to order your favorite pizza.
You touch your phone against it using NFC and the app on your phone will ready it up. Only 40 of these tattoos are available for now, and only in the UK.
The comes move during a tough time for the pizza giant when rivals are ramping up efforts. Another one of Pizza Hut’s kooky inventions of 2016 include a pizza box that doubles up as a playable DJ box.
Another method of ordering pizza in a simple and convenient manner is using the company’s new all-emoji menu, which allows you to pick from a number of pies that can be ordered by using an emoji.
Pizza Hut has also pledged to be healthier by committing to cleaner ingredients, ensuring fresher and tastier products on your pizza.
YUM shares slumped 1.1% Thursday.
