Target Corporation (NYSE:TGT) has decided to add background music to its stores.
The company has long prided itself on offering a selection of products free of distractions, leaving the music to other corny retailers. However, quarters of declining sales have pushed Target to try something new.
Bringing shoppers back has been difficult for plenty of brick-and-mortar retailers, and Target hopes that adding background music in its stores will be a recipe for success. The move is part of a massive remodeling effort by the company.
The company first tested music in its stores back in 2011 at its Minnetonka Ridgedale location to see what shoppers and employees thought of it. Both approved, prompting the company to add music to the small urban Targets it was building.
Now, hundreds of stores across the country will be remodeled with music. The company has not revealed whether or not music helps drives sales up; it is simply an initiative it is trying to bolster profit.
“It’s all about activating all the senses while guests are in the store,” said Target spokesperson Kristy Welker. “Guests enjoy it as part of the shopping experience. When we first started testing it and asking guests what they think, some of them even wondered if we had it there before.”
She added that shopping at Target should make consumers feel good, and music could help.
TGT stock fell 0.5% Wednesday.