Target Corporation (NYSE:TGT) is looking for new ways to improve the company’s business.
Instead of focusing on improving stores, the retailer realizes the importance of being a major player in the e-commerce industry, prompting it to expand its next-day delivery offering to eight new markets.
The company’s Target Restock option will now be available in Atlanta, Chicago, New York, Philadelphia, Los Angeles, St. Louis, San Francisco, and the Washington D.C./Baltimore area. The promotion is simple — you choose a variety of items from a selection of 15,000 household essentials, fill up a box with up to 45 pounds worth of items and you’ll get it the next day as long as you order before 2 p.m. Monday through Friday.
The delivery of these items will cost you about $5 per box, and it can carry everything from personal hygiene items to baby products and cleaning supplies. “Guests need to keep daily essentials stocked, but finding time to buy them is tough – and it can be even more of a challenge when you’re talking about large, bulky items,” said Dawn Block, Target SVP of digital.
“If we can help our busy guests check off their shopping lists quickly and more easily, that’s more time they can spend with their families,” she added. With the expansion, Target Restock is now available in 10 markets, with San Francisco becoming the 11th one when it kicks off there in mid-October.
The next-day delivery option was first offered in June in Minneapolis as part of a pilot. It was then added to Denver and Dallas markets in August before reaching seven more markets.
TGT shares declined 1.6% Thursday.
