Trix Cereal Brings Back Artificial Colors After Customer Outcry

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Trix just isn’t the same without artificial colors.

Trix Cereal Brings Back Artificial Colors After Customer Outcry

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That’s what customers told General Mills, Inc. (NYSE:GIS) after it cut artificial ingredients from Trix in 2016. The company has been listening to these complaints and says that it will be bringing back artificial colors and flavors to the cereal.

According to General Mills, a version of the cereal called “Classic Trix” will start showing up on store shelves in October. This version of the cereal will return to the rainbow colors and artificial flavors that many customers grew up with.

While the classic version of the cereal is making a return, the current version will also still be available. It will go under the name “No No No Trix.” This version of the cereal will continue to be made without artificial colors or flavors, reports CNNMoney.

General Mills’ decision to remove artificial colors and flavors from Trix was made back in 2015. This was part of a larger effort to remove all artificial ingredients from its cereals by the end of 2017. The change to Trix meant that the company had to remove the green and blue pieces from the cereal.

While General Mills brings back artificial colors and flavors to Trix, other food companies have been working to cut such ingredients from their offerings. Panera Bread Co (NASDAQ:PNRA) has been working on this effort with its No No List. Rival cereal company Kellogg Company (NYSE:K) has also been working to cut artificial ingredients from its products.

GIS stock was down slightly as of noon Friday and is down 16% year-to-date.

As of this writing, William White did not hold a position in any of the aforementioned securities.


Article printed from InvestorPlace Media, https://investorplace.com/2017/09/trix-cereal-general-mills-gis/.

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