Bath & Body Works (NYSE:BBWI) stock is rising higher on Friday as the retail company starts its annual Candle Day sale.
Members of Bath & Body Works’ loyalty program got an early start when the Candle Day sale started late on Thursday. However, the sale opened up to the public today and will last through Saturday, so long as supplies last.
Bath & Body Works often sells out of candles during the event and this time around will likely be no different. That’s due to it offering three-wick candles for $9.95, which it calls “pre-pandemic” pricing. These types of candles haven’t been that cheap since 2020.
Why This Matters for BBWI Stock
Bath & Body Works looks to be drawing in a huge crowd for holiday shopping as customers load up on presents for family and friends. This latest sale builds on an already successful Black Friday and Cyber Monday for the retailer.
If all goes well, BBWI stock investors will likely be celebrating when the company releases its holiday earnings report. That would be a welcome change from the rest of the year, which has seen inflation weigh on retailers.
BBWI stock is up 2.6% as of Friday afternoon but still down 36.2% since the start of the year.
Investors looking for more of the most recent stock market news will want to keep reading!
InvestorPlace is home to all of the stock coverage traders need for Friday! That includes everything happening with Meta Materials (NASDAQ:MMAT), Rigel Pharmaceuticals (NASDAQ:RIGL) and Mullen Automotive (NASDAQ:MULN) shares today. You can read up on all of that news at the following links!
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On the date of publication, William White did not hold (either directly or indirectly) any positions in the securities mentioned in this article. The opinions expressed in this article are those of the writer, subject to the InvestorPlace.com Publishing Guidelines.