Carvel Ice Cream Chain Gets a Modern Makeover

Carvel, an ice cream chain founded 80 years ago, has updated its look with a modern makeover.

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Carvel has shown off the new store design to Nation’s Restaurant News. The new locations now have a more modern look that includes a Wall of Cakes, which showcases the chains various ice cream cakes. Also new to the store are digital displays and a new logo.

Carvel is planning to open 20 new stores in New York, New Jersey, Connecticut, Massachusetts and South Florida over the next year that will use the new look. The redesigned stores are designed to fit in locations that are around 800 to 1,200 square feet. This will allow the company to bring the new look to normal locations and its new express locations, Nation’s Restaurant News notes.

“For the past 80 years, Carvel has delighted guests with ice cream treats that are perfect for any celebration,” Scott Colwell, President of Carvel, said in a press release

. “With our new design and expansive menu of hand-crafted cakes and treats, it’s never been a better time to be a part of the brand.”

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Article printed from InvestorPlace Media, https://investorplace.com/2014/05/carvel-carvel-ice-cream/.

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