Beat the Bell

It’s easy to become overwhelmed by the swirl of headlines in the financial world. But stocks often move on those headlines — sometimes a lot — and knowing what to make of the price action will set you on the right path for winning trades.

That’s why we’ve put together our free Beat the Bell series. This free daily feature provides insightful advice from renowned technical analyst Serge Berger right in your mailbox — and in plenty of time to take action on the trade.

Toll Brothers Slips Further Into the Bears’ Hands

By Serge Berger, InvestorPlace Contributor
Homebuilder Toll Brothers reported good earnings Wednesday, but worried investors with its guidance. Traders can play the short side of TOL stock.

Is It Time to Stock Up on O’Reilly? (ORLY)

By Serge Berger, InvestorPlace Contributor
Shares of O'Reilly Automotive have consolidated for almost half a year, carving out a bullish pattern. Soon, ORLY should be sparked higher.

Bulls Can Hit the ‘Start’ Button on EA Stock

By Serge Berger, InvestorPlace Contributor
Electronic Arts made a technically bullish move following M&A rumors swirling its peers. EA stock now could be set up to record new highs.

The Fresh Market Is Ripe for the Picking (TFM)

By Serge Berger, InvestorPlace Contributor
Shares of The Fresh Market have been in a nasty decline since 2012, but last week's earnings put TFM stock back on the right path.

Buy the Dips in Resilient Goldman Sachs

By Serge Berger, InvestorPlace Contributor
Financials have participated nicely in this recent stock rally, and among them is GS stock, which is coiling up for a move to $200.

Halliburton Sets the Stage for a Bullish Reversal (HAL)

By Serge Berger, InvestorPlace Contributor
Halliburton and other energy stocks have lagged of late, but began to participate this week. The move has unearthed two potential trades in HAL stock.

The S&P 500 Kissed 2000 – But Was It a Farewell Smooch?

By Serge Berger, InvestorPlace Contributor
Chatter out of Jackson Hole helped push the S&P 500 and SPY ETF to new highs. But the air is thinning.

Thank Kraft for Your Next Opportunity in Keurig (GMCR)

By Serge Berger, InvestorPlace Contributor
After months of consolidation, GMCR stock broke to new highs on the back of Keurig's deal to make K-Cups with Kraft.

EBAY Stock Beats Back a Bearish Pattern

By Serge Berger, InvestorPlace Contributor
Rumors that eBay is considering spinning off its PayPal unit after all sent EBAY stock rallying Thursday and set the stage for another climb.

American Eagle Cracks Its Downtrend (AEO)

By Serge Berger, InvestorPlace Contributor
American Eagle Outfitters rallied 12% Wednesday on better-than-expected earnings -- a technically bullish move that sets AEO stock up for more gains.

Earnings Push TJX Stock Into a Promising Position

By Serge Berger, InvestorPlace Contributor
TJX Cos. reported positive earnings and upgraded guidance Tuesday, and TJX stock jumped in response, setting up the potential for further returns in the medium term.

Lumber Liquidators Trade Is Taking Shape (LL)

By Serge Berger, InvestorPlace Contributor
On Monday, beaten-down shares of Lumber Liquidators got a technically sound boost. Expect the rally in LL stock to continue.

Estee Lauder – EL Stock Makes Progress on Its 2014 Makeover

By Serge Berger, InvestorPlace Contributor
Estee Lauder's positive earnings got EL stock back into positive territory for 2014, and shares are poised to break out further to the upside.

Short Sellers Should Bite Into Walmart Stock (WMT)

By Serge Berger, InvestorPlace Contributor
Walmart reported marginally better-than-expected Q2 results but cut its outlook. WMT stock itself looks weak and due for a shorting.

Twitter Stock – A Quick Nap for Now, Then Another Push?

By Serge Berger, InvestorPlace Contributor
Twitter stock made an aggressive post-earnings rally at the end of July, and now TWTR looks rested enough to make another move higher.

Salesforce.com – CRM Stock Is Feeling the Pinch Into Earnings

By Serge Berger, InvestorPlace Contributor
Salesforce.com has approached a critical longer-term support level with earnings just one week away. CRM stock offers opportunity to tactical traders -- now, and after earnings.

Cliffs Natural Resources Digs Into a Bullish Position (CLF)

By Serge Berger, InvestorPlace Contributor
Cliffs Natural Resources rallied nearly 4% Monday out of a technically bullish formation. Traders can play further upside in CLF stock.

Pull Coach Stock off the Bargain Rack (COH)

By Serge Berger, InvestorPlace Contributor
Coach stock rallied on the back of better-than-expected earnings last week, but traders still can ride the upside momentum in COH.

Jack in the Box Should Spring to New Heights

By Serge Berger, InvestorPlace Contributor
Jack in the Box reported robust earnings growth and pleased the Street with its outlook, helping JACK stock to defy the broader market.
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