Angie’s List, a website that matches consumers with contractors and other service providers, is getting closer to becoming a public company. Based on a filing with the Securities and Exchange Commission on Wednesday, the company said it plans to issue 8.8 million shares at $11-$13 each. The offering is slated to trade on the Nasdaq with the symbol ANGI.
Angie’s List had originally announced its IPO plans in August.
Assuming the stock trades at $13, the company’s value would total $722 million. However, if there is a first-day trading pop in the stock, it wouldn’t be a stretch to see it reach $1 billion.
In today’s volatile markets, however, it’s pretty tough to get a sense of how any IPO will perform.
Angie’s List isn’t a young company – it’s been around since 1995. But over the past few years, the company has been ramping up to the point where there are now more than 1 million paid members who seek high-quality service providers. The company also has an advertising revenue stream.
For the first nine months of this year, revenue grew 46% to $62.6 million, but the company lost $43.2 million. This is largely due to attempts to grow the business through increases in marketing spending, which rose to $48 million from $30.2 million.
And that may actually be a sticking point with investors. Keep in mind that we just saw Groupon, which is expected to price its IPO later Thursday, recently cut back its marketing spending because the company is trying to cater to Wall Street’s focus on profits.
But there is another potential issue: A variety of the investors and senior officers of Angie’s List plan to unload 2.5 million shares. These include Battery Ventures and BV Capital. Even the company’s founder, Angie Hicks, plans to reduce her stake to 1.5% from 1.8%.
Again, just like with Groupon, there can be plenty of investor resistance to this kind of insider selling — especially for a company that needs cash to continue its growth strategy.