|Claim to Fame: Lead singer of rock band U2, celebrity activist and philanthropist
Investing Resume: Bono is a founder and director of the Elevation Partners private-equity firm. Elevation invests in intellectual property and media and entertainment companies, with about $1.9 billion in assets under management. U2 guitarist The Edge also went halvsies with Bono on purchase, renovation and management of the 70-room Dublin property, the Clarence Hotel.
The Payoff: Bono and his Elevation Partners firm is perhaps best known for plowing $460 million into smartphone company Palm as the company continued to bleed cash and market share before a buyout by Hewlett-Packard (NYSE: HPQ). But the most recent investment from Elevation Partners reportedly came this spring, with a 1% buy-in to Facebook for $90 million. Time will tell if that move will pay off. Other holdings of Bono and Elevation include Forbes Media, the parent of both paper and digital forms of the financial magazine, and the publicly traded website Move, Inc. (NASDASQ: MOVE). Move Inc. is off 15% in the last year, compared to a 10% gain for the broader market.
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