Activision Blizzard (ATVI)
Last week, I was one of the few analysts that sided with Activision Blizzard’s (NASDAQ: ATVI) decision to toss out the “Guitar Hero” franchise in order to focus on more profitable venues such as online gaming. This week, others have jumped on the bandwagon. ATVI also is expanding its reach into the micro-transaction market in China, wherein a large number of gamers make small-dollar purchases, which is now the largest income generator for Chinese game makers in the massively multi-player game scene. Already benefiting from its “World of Warcraft” franchise in this sector, ATVI will grow its market share by pushing its “Call of Duty” franchise further into this market.
And the company is slated for more international growth as Major League Gaming, the largest professional competitive video game league, joins forces with IMG, the global sports and entertainment company, to expand to new markets outside of North America.
Unlike the rash media and investors that took ATVI’s shares down last week, I consider this to be a sterling buying opportunity. Buy ATVI up to $12 per share.