That little man on the horse is one of world’s most recognizable brands — and for many, a symbol of status. For others, it is a symbol of quality. And for investors, it should represent superb management and a mixed product line that appeals to people in most income classes. The bottom line for Ralph Lauren (NYSE:RL) is that the brand is many years away from market saturation and RL will continue to be a growth stock.
To show you that a company can turn something weak into something great through marketing, even in tough times, consider this: Ralph Lauren was born Ralph Lipschitz. Think I am nuts? Check out the price for Lipschitz’s stock, which is up 472% since the market bottom in March of 2009. It truly is a great misunderstood name (pardon the pun) and trading vehicle at the same time.