This year, Wal-Mart (NYSE:WMT) will be rolling out the “Great For You” label making it easier for consumers to determine which foods are healthy. This move by the nation’s largest grocer and retailer could make a significant impact on obesity in America and will live up to its 2011, Michelle Obama-endorsed plans to help America eat right.
The “Great for You” label is a white outline of a person doing jumping-jacks in front of a green background. It will be put on fruits and vegetables as well as in-house Great Value and Marketside products deemed healthy by Wal-Mart — they will be providing detailed criteria for the placement of the icon on their website.
Here’s how Wal-Mart will make sure unhealthy products don’t sneak in:
|“Great For You” Label||No “Great For You” Label|
|Raisins||Dried Fruit with Sugar Added|
|Plain Oatmeal||Sweetened Oatmeal|
|Brown Rice||White Rice|
|Plain or Artificially Sweetened Yogurt||Yogurt Sweetened with Sugar|
|Skim Milk||Whole Milk|
What do you think of Wal-Mart’s new label?
– Andrew Lander, InvestorPlace @andrewlander