Consumer stocks live and die by their brand names. After all, in these cash-strapped times, consumers are going to chase two things – the lowest price or the highest quality. There really is no middle ground any more.
But a few consumer stocks lose on both fronts. They refuse to race to the bottom in price, and their brand isn’t exactly associated with the best that the marketplace has to offer.
I watch more than 5,000 publicly traded companies with my Portfolio Grader tool, ranking companies by a number of fundamental and quantitative measures. And this week, I’ve found six consumer stocks to sell.
Each one of these stocks gets a “D” or “F” according to my research, meaning it is a “sell” or “strong sell.” Here they are:
Carnival (NYSE:CCL) is a major cruise company that operates in North America, Europe, Australia and Asia. CCL stock has posted a loss 17% in the last year, while the Dow Jones has posted a gain of 12%. Carnival stock gets a “D” grade for operating margin growth, a “D” grade for earnings momentum, an “F” grade for the magnitude in which earnings projections have increased over the past months, and a “D” grade for cash flow. For more information, view my complete analysis of CCL stock.
Sony (NYSE:SNE) is a major manufacturer and seller of electronic products based in Japan. Sony stock has posted a significant loss of 31%in the last 12 months. SNE stock gets a “D” grade for sales growth, an “F” grade for operating margin growth, an “F” grade for earnings growth, an “F” grade for earnings momentum, an “F” grade for the magnitude in which earnings projections have increased over the past months, an “F” grade for cash flow, and an “F” grade for return on equity. For more information, view my complete analysis of SNE stock.
Panasonic (NYSE:PC) is another Japanese electronics manufacturer that makes the list with a yearly loss of 23%. Panasonic stock gets a “D” grade for sales growth, an “F” grade for operating margin growth, an “F” grade for earnings growth, an “F” grade for earnings momentum, an “F” grade for the magnitude in which earnings projections have increased over the past months, an “F” grade for cash flow, and an “F” grade for return on equity. For more information, view my complete analysis of PC stock.
Staples (NASDAQ:SPLS) is a major office supply retailer. SPLS stock is down 17% since this time last March. Staples stock gets a “D” grade for sales growth. For more information, view my complete analysis of SPLS stock.
Walgreen (NYSE:WAG) operates a drugstore chain in the United States, and reported a loss of 17% in the last year. Walgreen stock gets a “D” grade for its ability to exceed the consensus earnings estimates on Wall Street, and a “D” grade for the magnitude in which earnings projections have increased over the past months. For more information, view my complete analysis of WAG stock.
Archer Daniels Midland (NYSE:ADM) procures, transports, stores, processes and merchandises agricultural commodities. In the last year, ADM has posted a loss of 9%, compared to gains by the broader markets. ADM stock gets a “D” grade for operating margin growth, an “F” grade for earnings growth, an “F” grade for its ability to exceed the consensus earnings estimates on Wall Street and an “F” grade for the magnitude in which earnings projections have increased over the past months in my Portfolio Grader tool. For more information, view my complete analysis of ADM stock.
Get more analysis of these picks and other publicly-traded stocks with Louis Navellier’s Portfolio Grader tool, a 100% free stock-rating tool that measures both quantitative buying pressure and eight fundamental factors.
