Top 10 New Products Flying Off Store Shelves

These items introduced in 2011 reeled in the leading sales

   

Top 10 New Products Flying Off Store Shelves

Consumers love convenience. They also like to save money and enjoy simple pleasures. . .like meadow-scented laundry detergent. That’s why new products that make life easier and more enjoyable were the top-selling items of 2011, according to a report from Supermarket News.

Revenue results from 2011 show that 198 out of the 1,500 new products and brand extensions introduced last year reported sales above $7.5 million one year after distribution hit 30%.

Here’s a look at the top 1o best-selling products of 2011.

Pampers Cruiser/Swaddlers with Dry Max

Parent Company: Procter & Gamble (NYSE:PG)
Revenue in 2011: $296 million

Gillette Fusion Pro Glide

Parent Company: Procter & Gamble
Revenue in 2011: $169.4 million

U by Kotex

Parent Company: Kimberly Clark (NYSE:KMB)
Revenue in 2011: $74.6 million

Schick Hydro

Parent Company: Energizer Holdings (NYSE:ENR)
Revenue in 2011: $64.4 million

Maybelline Volum’ Express Falsies

Parent Company: L’Oreal (EPA:OR)
Revenue in 2011: $46.5 million

Nicorette Lozenge

Parent Company: GlaxoSmithKline (NYSE:GSK)
Revenue in 2011: $45.2 million

Sally Hansen Salon Effects

Parent Company: Coty
Revenue in 2011: $41.8 million

Tide Plus Febreze Freshness

Parent Company: Proctor & Gamble
Revenue in 2011: $37.9 million

Ensure with Revigor

Parent Company: Abbott Laboratories (NYSE:ABT)
Revenue in 2011: $37.5 million

Maybelline Fit Me

Parent Company: L’Oreal
Revenue in 2011: $36.2 million


Article printed from InvestorPlace Media, http://investorplace.com/2012/04/top-10-new-products-flying-off-store-shelves/.

©2014 InvestorPlace Media, LLC

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