Nissan’s ‘Ugly’ Murano Is an Epic Fail

As of last month, Nissan has sold less than 1,000 CrossCabs

   

Edmunds.com Senior Analyst Jessica Caldwell recently looked into the sales of Nissan’s (PINK:NSANY) failed convertible crossover, the Murano CrossCabriolet. The fact that Caldwell spotted actress Jennifer Garner in Los Angeles three time before she saw one CrossCab being driven about, spurred her research.

MuranoCrossCabriolet Nissan's 'Ugly' Murano Is an Epic FailAs of May 2012, Nissan has sold less than a 1,000 CrossCabs. Caldwell also found that the car only makes up 107 of the nearly 30 million vehicles registered in the state of California.

According to Caldwell and a report from USA TODAY, there are several reasons why the convertible crossover has been so unpopular. Here’s a look at three.

  1. It’s ugly: Cars.com recently rated the CrossCab as one of the ugliest vehicles on the road.
  2. It’s pricey: The CrossCab starts at around $45,000 according to USA TODAY.
  3. Narrow appeal: The car’s homely appearance and high price tie into it only appealing to a select number of people. But on top of that, there doesn’t seem to be much of a market for convertible crossovers.

Research also uncovered that most people who traded-in their Murano CrossCab exchanged it for the Murano itself. Other top trade-in choices include Nissan’s Maxima and Altima, and Toyota‘s (NYSE:TM) Camry Solara.

You can review more of Caldwell’s research findings at Edmunds.com. And, you can read about the 5 Biggest Auto Flops right here at InvestorPlace.


Article printed from InvestorPlace Media, http://investorplace.com/2012/06/nissans-ugly-murano-is-an-epic-fail/.

©2014 InvestorPlace Media, LLC

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