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5 of the Biggest Free Falls Since Fall

Plummeting Groupon has some inglorious company

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Green Mountain Coffee Roasters (-80% since Sept. 12, 2011)

Green mountain coffee roasters starbucksGreen Mountain (NASDAQ:GMCR) made one of history’s best acquisitions when it purchased Keurig, maker of the popular single-serving coffee brewers. With the K-Cups on its side, Green Mountain was able to ignite explosive growth.

That party’s over. Since last September, Green Mountain has been torn to shreds for numerous reasons — disappointing earnings, attention from David Einhorn, a Starbucks (NASDAQ:SBUX) single-serve machine, massive insider selling, store-brand K-Cups. Take your pick.

And worst of all, the company will lose protection of some key patents at the end of the year — so the bloodletting might not even be through.

Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He is also the author of the upcoming book How to Create the Next Facebook: Seeing Your Startup Through, from Idea to IPO.  Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.

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