The Market’s 5 Most Disappointing Business Ideas EVER

B2B and other concepts' potential far outstripped their results

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The Market’s 5 Most Disappointing Business Ideas EVER

One-Hour Delivery

Kozmo185 The Market’s 5 Most Disappointing Business Ideas EVERFor the nearly four years the one-hour delivery service called Kozmo operated, its customers loved it. The company’s moped-powered delivery drivers would not only deliver nearly anything to its target market (movies, candy, fast food, etc.) in the nine cities it was last operating in, but it would pick those items up en route — all for a small fee, of course.

In the end, however, the delivery fee had to be small enough to remain palatable, yet big enough to make the company profitable — a dual mandate that never was achieved.


Article printed from InvestorPlace Media, http://investorplace.com/2012/12/the-markets-5-most-disappointing-business-ideas-ever/.

©2014 InvestorPlace Media, LLC

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