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These 4 Companies Aren’t Much Better After Big Layoffs

Citi, HP, JCPenney and Pepsi find little relief despite cuts

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Pepsico (NYSE:PEP)2012 Announced Layoffs: 8,700
Stock Performance Since Announcement:+7%

CEO Indra Nooyi must have been under some serious pressure to change the landscape at PepsiCo (NYSE:PEP) when she announced an effort back in February to “optimize operating practices and organization structure” — to the tune of 3% of the company’s work force.

Adjusted earnings have slid the past two quarters — restructuring took its bite, but those lower earnings also came alongside two straight quarters of revenue decline.

That said, the second part of the big initiative announced in February — increased ad spending — is really now starting to get going. Pepsi just announced a huge sponsorship deal with Beyonce, as well as a Super Bowl ad rush with Budweiser parent Anheuser-Busch InBev (NYSE:BUD). Those initiatives to thrust itself back into the spotlight aren’t any guarantee of success, but they’re decent ideas. Between that — and PepsiCo’s broad business and well-known-brands — PEP might have the best forward-looking prospects among these job-cutting companies.

Marc Bastow is an Assistant Editor at As of this writing, he did not hold a position in any of the aforementioned securities.

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