2012 Announced Layoffs: 8,700
Stock Performance Since Announcement:+7%
CEO Indra Nooyi must have been under some serious pressure to change the landscape at PepsiCo (NYSE:PEP) when she announced an effort back in February to “optimize operating practices and organization structure” — to the tune of 3% of the company’s work force.
Adjusted earnings have slid the past two quarters — restructuring took its bite, but those lower earnings also came alongside two straight quarters of revenue decline.
That said, the second part of the big initiative announced in February — increased ad spending — is really now starting to get going. Pepsi just announced a huge sponsorship deal with Beyonce, as well as a Super Bowl ad rush with Budweiser parent Anheuser-Busch InBev (NYSE:BUD). Those initiatives to thrust itself back into the spotlight aren’t any guarantee of success, but they’re decent ideas. Between that — and PepsiCo’s broad business and well-known-brands — PEP might have the best forward-looking prospects among these job-cutting companies.
Marc Bastow is an Assistant Editor at InvestorPlace.com. As of this writing, he did not hold a position in any of the aforementioned securities.