The company is a top manufacturer of hard disk drives (about 40% of the world market). With the explosion of Big Data, there should be continued healthy demand.
The PC market continues to be weak but STX has been making strong moves to diversify its business. For example, the company has been aggressive in the mobile market, offering new 7-millimeter hybrid drives and 5-millimeter disk drives, which are ideal for thin, light smartphones and tablets. The other big opportunity is the cloud. In this market, STX has continued to innovate with its launch of 4 terabyte product.
The company has also been focused on cutting costs, and made big leaps by refinancing its debt, which has resulted in more than $40 million an annual savings. Because of these efforts, STX sports attractive gross margins of 28%, and has generated earnings of about $2 billion in fiscal 2013.