Beginning on July 15, the company will offer a Gluten-Free Coconut Macaroon at its locations across the U.S. In a statement, company executives said the new menu item was meant to appeal to millions of consumers suffering from celiac disease, which makes them intolerant of gluten in food products.
The new macaroon is certified gluten-free by the Gluten-Free Certification Organization, a branch of the Gluten Intolerance Group.
Tim Horton’s operates more than 4,200 restaurants in North America, with more than 800 of those located in the U.S.
Tim Hortons and Dunkin’ Donuts join a number of large restaurant chains that have added gluten-free items to their menus over the last two years.
Shares of Tim Hortons rose fractionally in Wednesday morning trading.