Failure to Execute: 5 BlackBerry Blunders

BBRY has no one to blame but itself

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Q10 Smartphone

Q10 Failure to Execute: 5 BlackBerry BlundersMany analysts saw the Q10 as the more important of BlackBerry’s new BB10 smartphones when announced beside the Z10 during the January event where the company rebranded itself and launched its comeback bid. The Q10 was a traditional (though modernized) BlackBerry with a physical QWERTY keyboard, the device millions of enterprise users had been holding out for.

Unfortunately, even though it announced the Q10 at the end of January, carriers had to wait until the summer for the U.S. launch. While BlackBerry claimed sales were strong (they said the same of the Z10),  the Wall Street Journal says sales have been “dismal.” It appears that by delaying the Q10 — for a market it thought it owned — in order to spur sales of the Z10, BlackBerry miscalculated, and more diehard customers simply gave up on waiting and bought a competing smartphone.


Article printed from InvestorPlace Media, http://investorplace.com/2013/09/failure-to-execute-5-blackberry-blunders/.

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