Just a month after the big iPhone reveal, Apple (AAPL) once again invited the tech press to an special Apple event — this one expected to be focused on new iPads.
With its tablet business stumbling, competitors like Samsung (SSNLF), Amazon (AMZN) and others running Google’s (GOOG) Android operating system now control 60% of the tablet market. Toss in Microsoft (MSFT) continuing to flog its Windows-based Surface tablets, and it’s clear Apple badly needs to re-invigorate its iPads before the critical holiday shopping season.
The iPad line brought in $31 billion in AAPL revenue in 2012 — 20% of the company’s total. With that much at stake, AAPL stock investors have been anxiously awaiting what Apple would reveal today … particularly for the iPad Mini. Apple’s best-seller looks over-priced, under-powered and sports a woefully outdated display compared to the crowded field of 7-inch Android tablets it competes against.
A seriously upgraded iPad Mini could prove a major win for AAPL over the holidays, while a failure to catch up could leave it in the dust of the Nexus 7, Kindle Fire HDX and others.
Let’s take a look at what was revealed at today’s Apple event in San Francisco.