Value: $79.2 billion
YOY Change: +2%
That weak growth, combined with eye-popping growth from the brands in the top two spots, was enough to knock Coca-Cola from a throne it was quite comfortable sitting in. Before earning its 2013 bronze medal, Coca-Cola had enjoyed a 13-year run in the top spot.
The reason for its dominance is obvious, if you ask me: Coca-Cola has a huge footprint, a classic red logo and used cute polar bears in its marketing.
Unfortunately, sugary soda has been under a microscope lately, with consumption falling here in the states. Translation: Coca-Cola might be a bit tarnished these days.
Still, Interbrand maintains that Coca-Cola remains the most recognizable brand in the world. Plus, KO also has a top-1oo brand with Sprite, but its growth was just as meager.