Top 5 Most Valuable Global Brands

13-year-old winner Coca-Cola loses its crown

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#3: Coca-Cola

CocaColaLogo Top 5 Most Valuable Global BrandsValue: $79.2 billion
YOY Change: +2%

Coca-Cola — the soda brand owned by Coca-Cola Co. (KO), obviously — posted the second-weakest brand value growth of the top 10, behind only Intel’s (INTC) 5% drop.

That weak growth, combined with eye-popping growth from the brands in the top two spots, was enough to knock Coca-Cola from a throne it was quite comfortable sitting in. Before earning its 2013 bronze medal, Coca-Cola had enjoyed a 13-year run in the top spot.

The reason for its dominance is obvious, if you ask me: Coca-Cola has a huge footprint, a classic red logo and used cute polar bears in its marketing.

Unfortunately, sugary soda has been under a microscope lately, with consumption falling here in the states. Translation: Coca-Cola might be a bit tarnished these days.

Still, Interbrand maintains that Coca-Cola remains the most recognizable brand in the world. Plus, KO also has a top-1oo brand with Sprite, but its growth was just as meager.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/top-brands-aapl-ko/.

©2014 InvestorPlace Media, LLC

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