Value: $93.3 billion
YOY Change: +34%
Silicon Valley star Google (GOOG) was one of the tech brands that blew by good ol’ Coca-Cola this year. In fact, its 34% year-over-year growth in brand value was the second-highest rate behind only Mark Zuckerberg’s social media site Facebook (FB), which enjoyed a blistering year-over-year gain of 43%.
Google, which recently turned 15, broke into the top 10 back in 2008 and has been slowly but surely climbing ever since. It’s easy to see why, considering Google essentially owns search, and also has its hand in groundbreaking technology like self-driving cars and Google Glass, and boasts features that many folks use every day, including YouTube, Chrome, Gmail and more.
As Interbrand put it: “Tech-savvy or not, anyone who has continuous, or even intermittent, access to the internet is aware of the brand, and likely a user of at least one of its numerous offerings.”
That brand has investors excited too, with GOOG stock up a market-beating 25% so far this year. Sure, Google is facing privacy concerns and many think it’s shifting away from the “Don’t Be Evil” mantra, but so far, that hasn’t slowed down its global brand.