Top 5 Most Valuable Global Brands

13-year-old winner Coca-Cola loses its crown

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#1: Apple

AppleLogo 185Value: $98.3 billion
YOY Change: +28%

While a strong brand has correlated with a strong stock in Google’s case, the same can’t be said for the new king. Apple (AAPL) enjoyed a strong 28% improvement in its brand value for 2013 — stronger growth than every on the list save tech rivals Google, Facebook and Amazon (AMZN).

Makes sense. Apple products are more than just simple phones and tablets — they’re an ecosystem, and arguably are a lifestyle for many.

Still, Apple stock hasn’t been rising with the brand, and investors seem to think the company is lacking “the next big thing.” AAPL shares fell off a cliff in the latter half of 2012 and have yet to fully recover … even despite the record-breaking launch of the latest iPhone. Year-to-date, AAPL remains down 8%.

But it’s hard to argue with a brand worth nearly $100 billion. And hard to argue with Interbrand, which explained: “For revolutionizing the way we work, play, and communicate — and for mastering the ability to surprise and delight — Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match.”

As of this writing, Alyssa Oursler was long MCD.


Article printed from InvestorPlace Media, http://investorplace.com/2013/10/top-brands-aapl-ko/.

©2016 InvestorPlace Media, LLC

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