Top 5 Most Valuable Global Brands

13-year-old winner Coca-Cola loses its crown

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#1: Apple

AppleLogo 185Value: $98.3 billion
YOY Change: +28%

While a strong brand has correlated with a strong stock in Google’s case, the same can’t be said for the new king. Apple (AAPL) enjoyed a strong 28% improvement in its brand value for 2013 — stronger growth than every on the list save tech rivals Google, Facebook and Amazon (AMZN).

Makes sense. Apple products are more than just simple phones and tablets — they’re an ecosystem, and arguably are a lifestyle for many.

Still, Apple stock hasn’t been rising with the brand, and investors seem to think the company is lacking “the next big thing.” AAPL shares fell off a cliff in the latter half of 2012 and have yet to fully recover … even despite the record-breaking launch of the latest iPhone. Year-to-date, AAPL remains down 8%.

But it’s hard to argue with a brand worth nearly $100 billion. And hard to argue with Interbrand, which explained: “For revolutionizing the way we work, play, and communicate — and for mastering the ability to surprise and delight — Apple has set a high bar for aesthetics, simplicity, and ease of use that all other tech brands are now expected to match.”

As of this writing, Alyssa Oursler was long MCD.

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