Walmart shoppers should also be prepared for a media blitz in coming months, based on several comments in the WMT investor meeting. In its presentation, WMT management mentioned that it will be “shouting the holiday message” via 25 billion ad impressions over TV, print, radio, search and social.
As WMT bragged, that 50% more than nearest competitor.
A good chunk of those ads will come during NFL games on Thanksgiving. While WMT isn’t an official NFL sponsor, the fact that Thanksgiving is, of course, right before Black Friday makes it the prime advertising opportunity to reach Walmart shoppers.
In fact, WMT marketing exec Stephen Quinn said, “I don’t know why we didn’t figure it out sooner,” at a conference earlier this month.
“We’re doing more with the NFL around Black Friday than we’ve ever done,” Quinn added.